Ecommerce SEO Service
Brick and mortar stores are no longer as famous as their online counterparts. With ecommerce websites and online shopping has become such a huge thing these days, every business is opting for an ecommerce website besides having an actual physical store. However, the competition is tough and getting visibility online is becoming tougher day by day as search engines revise their algorithms. How does one expect to make their ecommerce website appear in the search results and in top search results among such stiff competition? The answer is, through ecommerce SEO. Ecommerce SEO services are helping brands and businesses create a visibility online across the much saturated market.
Ecommerce websites are not like other service websites or blogs where they can get business through word of mouth and not care much about the targeted SEO techniques. An ecommerce website’s survival depends a lot on SEO, they need to fine-tune their strategies to bring in not just any kind of traffic but relevant that will visit and convert into customers as well, and for that they need to align their websites, content, marketing strategies, keywords and SEO according to the search engines’ algorithms.
How is Ecommerce SEO Different From Regular SEO?
A lot of SEO companies incorporate the same SEO strategies for an ecommerce website that they would for a regular website when in fact an ecommerce website is very different from the rest. There is a constant change of inventory, addition of new products, taking down obsolete ones, changing prices, running sale campaigns etc, which are not the concern for a regular website where content pretty much does not change for years.
For an ecommerce website, they need to make each product on their website have the same level of visibility and SEO strength as others. It’s all or none situation and each page and each product needs to have a unique description, specific keywords and categories and then each page and product is monitored and optimised to get the desired results. It’s a lot of work as compared to a regular website’s SEO.
A good ecommerce SEO practice starts with research. The SEO company gets down to studying and understanding your business, audience and goals and then draws an SEO plan that will help you reach to your goals.