Gone are the days when you could trust an Australian SEO agency that offered SEO services for $200-$300 per month that mostly consisted of directory and article submission and other cheap shortcuts. You cannot dare choose that path now unless you want your business to go down the road of disaster. In today’s competitive world of online presence, you need a comprehensive SEO approach that involves valuable content development, website optimization for speed, user experience and optimization of the website’s technical elements. In short, the foundation needs to be solidified.
According to a survey, SEO service in Australia cost between $1,000 and $5,000 per month if you hire a big SEO agency in Australia. While there are other small SEO agencies offer effective SEO services for a bit less around $500 to $800 per month. (not the cheap ones!)
Cheap SEO is Bad For Your Business
2019 has been the year of Google updates and that in one way played against some SEO agencies that had been making a buck through shortcut SEO practices and also came as a breath of fresh air for those SEO agencies who had been working really hard to generate long term SEO results. Until last year SEO was less reliant on valuable content, required less web development expertise which led to the birth of agencies that were promising under $500 per month SEO services. Sounds ridiculous and we all know what happened to their ‘hard work’ this year.
Though we all who are well aware of SEO, it’s power and strategies know that it is impossible for an SEO agency to offer their customers anything worthwhile for $200 or $3000 per month yet those companies continue to sell their cheap SEO packages and make money at their expense. Most of the times the customers considering and buying such SEO packages have no idea about SEO and how it works and what exactly is involved. And then they end up frustrated with zero results and decide SEO was never meant to be for their website. Which is never the real problem, the cheap SEO is.
What Exactly Is Involved In SEO?
As mentioned above as well, your SEO agency is meant to do a lot more than submit directories and publish articles in order to yield solid, long-lasting results. It now involves knowledge of web development, content marketing, effective content creation (and not just spin-offs), technical SEO, link building and knowledge of general internet marketing strategies. For $1,000-$5,000 per month, your SEO agency even with basic services should cover:
- Keyword research and mapping
- Technical SEO audit
- Correction of SEO technicalities
- Website speed optimization
- Website content optimization
- User experience optimization (split testing)
- Comprehensive content research and creation
- Video content creation
- Content marketing
- Link building
- Press/blogger outreach for links
- Analytics implementation and setup
- Tracking and reporting
And this is just the basic SEO package that any agency in 2019 should be offering and how much do you think an SEO agency in Australia can do under $200-$300 per month with this list of basic SEO services? Not much. Therefore the claims of providing superb SEO services under those rates are beyond one’s sane mind.